Preview（腕試し）

"Golden hour" is the Japanese-English term for the time when most people watch TV. This time is considered the prime viewing time because advertisers can show their commercials to the largest number of people.

What do you think "golden hour" is called in English?

A. prime time

B. golden time

C. golden hours

D. prime rate

Quick Glossary （用語辞典）

prime = 最上の

Examples（例文）

TV networks air their most popular programs during prime time.

The Simpsons is the most successful prime-time animated TV series ever in the U.S.--it is now in it's 13th season.

Exercises （練習）

1. More people ____________ TV during prime time than at any other time during the day.

A. look at

B. watch

C. listen to

---

2. Most people watch TV during the evening, so it's very expensive to air commercials ____________ prime time.

A. during

B. while

C. at